The local pack shows three to four relevant local businesses that provide the services they are searching for.Įach of these businesses has a review score attached to their listing in the form of a star. When someone searches for a query that has a local intent, the searcher is presented with the “local pack.” Without one, you aren’t providing Google with crucial information about your business. Additionally, your local SEO can improve with a Google My Business profile. Without a Google My Business profile, your business won’t be able to obtain reviews. Responding to your reviews and show good customer interaction is a good signal for Google to rank your business higher, 52% of customers expect a response to a review that they left on your page.One of the easiest ways to generate more reviews on Google is by adding a call to action (CTA) to your website, this button is usually located on the footer of the page, and make sure to place keywords strategically throughout your response.A Google My Business profile allows your business to obtain reviews and improve your local SEO without one, you aren’t providing Google with crucial information about your business.Your business should be climbing the rankings in no time. This may very well be due to more reviews, which are boosting their rankings.ĭon’t worry, though, as obtaining reviews doesn’t have to be very difficult. One thing you may notice quickly is how your competitors outrank you. Be sure to set up your Google My Business (GMB) profile to make sure your company shows for local queries. So, if your business’s reviews aren’t in good standing, you may be missing out on a large chunk of business.Īnother important reason to focus on obtaining reviews is for your company’s rankings on Google Search. Studies have found that 89% of people read reviews prior to making a purchase decision. Report a violation of Business Profile third-party policies.CanvaReviews are necessary for your business’s success and SEO strategy.These results are tailored to particular geographic areas and help users find nearby businesses. Learn how Google sources and uses business information in search results.
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