![]() ![]() I was unable to find the memo in question, but it appeared to include advisory statements about purchases per account and other standard anti-bot practices, as opposed to any high-end trade secrets. Also, Boots emphasized stock being made available specifically for brick-and-mortar retailers-though he didn't offer a ratio of how many GPUs are going to those shops, compared to online retailers.īut then he offered an assurance that sent my eyebrow to the ceiling: "We're working with retailers to prevent bots, like we did with the 6800." AdvertisementĪMDI asked again, pointing to ample evidence that the 68XT's combined launch was an online-retail disaster, and Boots said he "couldn't get into too many details on what exactly we're doing." Minutes later, one of his associates admitted otherwise: a memo AMD had sent to online retailers had leaked on Reddit. For one, AMD's "reference" GPU model is launching simultaneously with partner cards, so if the inventory is actually out there (we certainly don't know), that at least puts higher numbers of GPUs in the day-one pool. ![]() ![]() He mentioned a couple of AMD's steps that may help this time around. In an online press conference ahead of the launch, AMD Product Manager Greg Boots offered the usual platitudes: "a ton of demand out there," "we're doing everything we can," that sort of thing. But how much is that compounded by low supplies and shopping bots? AMD isn't saying, and on the eve of the Radeon RX 6700's launch, the first in its "Little Navi" line, the company's assurances aren't entirely comforting. That's arguably a matter of timing, with their November 2020 launch coming two months after Nvidia began shipping its own 3000-series GPUs. Your ability to buy new, higher-end GPUs from either Nvidia or AMD has been hamstrung for months-a fact borne out by their very low ranks on Steam's gaming PC stats gathered around the world.Īs of press time, AMD's latest "Big Navi" GPUs barely make a ripple in Steam's list. Look, I'll level with you: reviewing a GPU amidst a global chip shortage is ludicrous enough to count as dark comedy. ![]()
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